Fourth annual GVB signature event offers more for consumers

(Tumon, Guam) The Guam Visitors Bureau (GVB) is proud to announce the start of fourth annual Shop Guam Festival, a world class global campaign aimed at creating an interactive shopping experience for residents and visitors, while highlighting Guam as a modern, fashionable and diverse destination to shop. This year’s festival will begin on November 1, 2015 and will last through February 15, 2016.

The Shop Guam Festival in 2014 gained over $8 million dollars worth in media exposure on a global scale. This year, the fourth annual event will continue to grow in new ways. More than 100 vendors have signed on to offer more than 200 deals for shopping, dining, entertainment and events found only on Guam. GVB also welcomes major luxury brands to the program and has designed a special “Only on Guam” category to promote exclusive locally based offers. The mobile shopping guides are in six different languages that include English, Japanese, Korean, Russian, Traditional Chinese and Simplified Chinese.

“We highly encourage everyone to download the updated Shop Guam app and take advantage of these great deals, because it acts as a personal concierge that delivers so much power to our consumers,” said GVB Marketing Manager Pilar Laguaña. “We are trying to get businesses connected to Shop Guam to have a presence in social media so consumers can reach them through their mobile devices. This type of mobile marketing is a powerful tool that GVB is bringing to our Shop Guam partners. Best of all, it’s free! This GVB signature event is meant to benefit our local people and invite visitors to interact with our island in an innovative way.”

Residents can additionally enjoy great deals at their favorite local retailers, restaurants and attractions simply by downloading the free Shop Guam mobile app from their app store. The app allows users to search by categories and by location on a map, including deals that may be in their immediate vicinity. Shoppers can also look out for the Shop Guam 2015 signage prominently displayed by participating vendors.

The enhanced Shop Guam app categories include shopping, food and drinks, optional tours and services, as well as sections that feature “Only on Guam” activities, events and mobile only deals. More so, users can search for cultural, holiday or shopping events taking place on island throughout the duration of the festival.

Follow Shop Guam 2015 by searching for its dedicated hashtag #shopguam2015, or follow GVB on Facebook, Instagram (@visitguamusa) and Twitter (@visitguam). The Shop Guam mobile app is available for Android and Apple iOS users in their app stores.

Media Contact: JOSH TYQUIENGCO - Public Information Officer